Sharon Pradeep

UX designer with over 3 years of experience creating innovative designs for Consumer and Enterprise domains: Fashion, Edtech, and SaaS. I aim to create inclusive designs that make things easy for everyone.

Brands I worked for

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Portfolio

Fastrack: Evolving from E-commerce to Fashion Platform

Explore the journey of Fastrack's transformation as it transitions from a e-commerce website into a dynamic fashion website.

Results:

Reduced cart abandonment rate.

Increased PDP visit.

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MoxWords - Translation

This case study explores the redesign of MoxWords, focusing on how user research and metric-driven design improved the platform's efficiency and user experience.

Results:

Design system and brand guidelines from scratch.
Established success metrics to measure user engagement and efficiency

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Aifer Education: Emotech-Embedded Learning

A journey of transformative learning with Aifer Education's Emotech-integrated platform. Discover our approach to create a balanced and stress-free learning environment.

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Other Projects

Specific UX and visual design tasks from smaller projects I've worked on

Groom and his friends in wedding attire in tasva website

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Visual Design

Tasva Static Pages: Visual Design

Tasva is a premium ethnic Indian menswear brand that blends tradition with contemporary luxury. My work focused on transforming the website’s visual language to align with Tasva’s brand essence.

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Return Journey of The Collective

The Collective is a super-premium website, bringing 100 premium fashion brands under one roof. My work focused on enhancing the return process, ensuring it matched the effortless elegance The Collective embodies.

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Forever 21: Superapp integration

Forever 21, a contemporary women’s fashion brand, embodies bold, trend-forward styles. As part of ABFRL’s portfolio, the challenge was to integrate F21 into the SuperApp ensuring a consistent experience.

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UI and Visual Design

Clinevotech:

OneQMS

OneQMS, is a cloud-based Quality Management System of Clinevotechnology which enables organizations to centralize document management, training, and audits in a single, accessible platform

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UI and Visual Design

Clinevotech - Pharmacovigilace

Pharmacovigilance plays a crucial role in drug safety monitoring. My work focused on designing the UI that streamlines adverse event reporting, data analysis, and regulatory compliance workflows.